Top 10 Low Budget Online Marketing Strategies for Small Businesses

Top 10 Low Budget Online Marketing Strategies for Small Businesses

Online marketing has been around since the 1990s. The digital marketing industry has revolutionized the advertising industry. Some of its benefits include that it is cheaper than traditional marketing, provides measurable results, and can help you expand your business globally. 

Moreover, it is far more successful than traditional marketing due to the greater amount of personalization it enables (as shown below). Research shows that a total of $151 billion was spent on digital marketing in the U.S in 2020, and this figure is expected to reach $201 billion in 2023.

Ad spending in the US bar graph

If you’re a business owner who wants to expand their services, then you should incorporate digital marketing in order to generate your dream business results. 

We have compiled a list of ten online marketing strategies that will help you increase your engagement along with your conversion rates.

Let’s jump right in!

1. Create Your Official Business Website:

As a business, it is essential for you to develop a user-friendly, modern, and creative website. Web design plays a key role in improving your Dwell time, that is, how much time a user spends on your website. 

A website with a creative design and a good color scheme will increase your website traffic as opposed to a non-mobile-friendly website with an unattractive design. Images, videos, banners, maps, slideshows should be incorporated according to your business requirements. 

You could use online CRM development tools like WordPress, Wix, Shopify that can get your website running in no time with little effort according to your budget and industry.However, these methods are both pros and cons. Whichever technique you choose , it is important that your website is modern,responsive, reflects your brand and has an impactful content.

Additionally, carefully develop a logo, select a  domain name, and install plugins for functionality. For instance, AppWowZap has a great web design due to its attractive logo, sliders, color scheme, to name a few.

2. Strategize Your SEO:

Search Engine Optimization (SEO) is highly recommended to boost lead generation. It is a long-term strategy with ongoing benefits that help your website rank high. If your website is on the second page of a search engine then you’re not leveraging the maximum potential of your website.You can optimize your website content by using certain keywords that have high search rates. Thus, ensuring that your target customers find you when they are ready for business. 

According to BrightEdge, 53.3% of your website traffic comes from organic search so make sure to invest in an SEO strategy. Net Marketshare reports that Google remains the top search engine generating about 75% of global desktop search traffic while Bing generates 9.97% and Yahoo generates 2.77%. Google Keyword Planner, Ubersuggest could be your best bet. 

Further, your content must have effective metadata and a prominent title so that it appears on SERPs. Focus on On-page SEO, Off-page SEO, Back-link Building, Technical SEO, Local SEO, and Mobile SEO.

Related: SEO Basics

3. Content Marketing:

Content marketing is extremely essential no matter which industry you’re in. An impactful content develops your firm’s authority. Sharing data-driven content like reports and research studies will increase your firm’s credibility. Similarly, you can conduct primary research through focus groups, surveys, observations. This could include reports on digital marketing trends, mobile gaming statistics and so much more according to your firm’s niche. 

Not only does effective content boost SEO and website traffic but it also establishes your firm expertise in a certain area. Additionally, listicles have gained popularity due to the ease of skimming and comprehending. They generate 2 x more shares than regular blog content. Neil Patel, Mailchimp creates good-quality content. 

4. Add Video Content In Your Marketing Strategy:

Videos are overtaking infographics and blogs and should be a mainstay of your content marketing strategy. 

When creating video content remember to keep it short and interesting, since your target audience may have a low attention span. The optimal length for your Instagram video should be from 20 to 60 seconds. Video for Twitter should be less than 30 seconds while for Facebook it could be less than 2 minutes. 

Kylie Cosmetics, a makeup brand by Kylie Jenner, has various video content on their social media platforms. They post videos on product information, various makeup tutorials, behind-the-scenes footage, and much more to keep their audience engaged.

Marketing strategy

5. Invest In Social Media Marketing:

A great way to connect with your potential customers is through social media. Moreover, it can generate enhanced inbound traffic, conversion rate, search engine rankings, and lead generation. 

Social Media advertising on platforms like Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest can instantly boost your brand awareness along with boosting your brand loyalty. 

For instance, Facebook Ad Manager customizes your ad campaign according to your business objectives such as brand awareness, reach, traffic, lead generation, engagement, to name a few. 

Screen showing Ad campaign

6. Adopt Email Marketing:

According to Statista, more than 350 million dollars was spent by the U.S. on email advertising in 2019. Additionally, in 2020 there are almost 3.9 billion email users and this figure is expected to rise to 4.3 billion by 2023. Hence, you must adopt email marketing to target a large audience. 

Your email strategy may include your firm’s newsletter, product announcement to name a few. Personalization can lead to a successful email marketing campaign. Furthermore, latest email platforms like Mailchimp, HubSpot, Salesforce can help you achieve your business goals by increasing your ROI. 

Various aspects should be considered for an effective email marketing campaign like segmentation of database, striking subject line, creative email design to name a few. Conversely, spamming, lengthy forms, excess graphics should be avoided in your email campaign.

Do's and don'ts of E-mail marketing

7. Incorporate Paid Advertising:

With the integration of Google’s PPC and PPI Ads, you can instantly boost not only your website traffic and lead generation but also increase your online sales.

PPC stands for pay-per-click and it entails that your firm pays an amount to the host website when a user clicks on your advert. This boosts lead generation and website traffic. 

Contrarily, PPI stands for pay-per-impression and you pay every time your ad is displayed to users. It enhances your brand visibility through image, text, and video ads on Google Display Network. 

Before you choose your platform for paid advertising, conduct extensive research, and evaluate your budget.

8. Don’t Forget About Mobile:

Your content should be mobile-friendly since 69% of your target audience are mobile users. Mobile marketing ensures that website content and your ad campaigns are formatted properly with a legible copy. 

In addition, various mobile marketing techniques like QR codes, and SMS coupons can increase your sales and brand awareness.  QR codes can be used for ticket codes, payments, and much more thus increasing your UX. SMS coupons are an efficient and trendy way of boosting your brand awareness. Not only will it be value-adding to your client but will also drive conversions.

9. Set up Affiliate Marketing:

The most trusted information source is word-of-mouth (WOM) or recommendations. Business spending on affiliate marketing is expected to hit $8.2 billion in the U.S by 2022. Referral programs or affiliate marketing is promoting a firm’s products in return for a commission. Your customers can sign up for your referral program and promote your products, thus increasing your conversions. 

10. Hire Professionals:

If you’re not an expert in digital marketing and feel that you can’t generate the results you desire, then hire professionals. AdRush Digital is a Full-Service Digital Marketing Agency that caters to a global clientele. With a highly experienced digital marketing team, we help solve your modern-day business challenges.

Not only do we customize your digital strategies to increase your  ROI but we also provide consultation services. Some of your services include Social Media Marketing, Email Marketing, Content Marketing, Search Engine Marketing, and Search Engine Optimization (SEO)

Schedule a FREE Consultation today.

All these above-mentioned tips will aid you in achieving your expected targets.