An average person had an attention span of 12 seconds in 2000, and this figure has reduced to 8.25 seconds as of 2015. These diminished attention spans, in addition to the modern urban lifestyle and the ubiquity of smartphones, are a big reason for the meteoric rise of snackable content.
Snackable content refers to short, straightforward content that can be instantly consumed and shared on social media. This bite-sized content can spice things up for a brand by promoting awareness, driving website traffic, and even boosting conversions. In this article, we’ll be taking a close look at 6 of the most widely-used and effective Snackable Content types you need to be using in 2021 and beyond.
Infographics refer to the visual representation of information. They are one of the most important forms of snackable content. Being colorful, shareable, and short, they’re perfect for marketing purposes. Studies have shown that 65% of brands use infographics in their marketing strategy.
Moreover, research has proven that our brain processes image 60,000 times faster than text. Thus, the best way to grab your target audience’s attention is through visual content.
According to Forbes, infographics not only increase a website’s credibility but also attract traffic. Furthermore, Infographics are engaging and fun as opposed to plain textual content as evidenced by Facebook reporting a 65% increase in content engagement after it introduced the Timeline feature.
Although most infographics include statistics, they can also include other interesting facts. Moreover, they don’t have to be structured or sequential.
A good strategy for most infographics is to include compelling statistics and enticing but relevant CTAs at the end. Infographics also tend to be very versatile as you may break them down into smaller, more digestible images and post these on your business’s social media channels to drive traffic to the original version. Some of the commonly used tools for generating infographics are Canva, Piktochart, and Visual.ly. These platforms are easy to use and can help you craft some truly brilliant infographics.
Memes have become a pop culture sensation since millennials first adopted them. There are over 3 billion social media users, and almost 60% of them use memes. While these are widespread among Gen Z and millennials, marketers from any industry can capitalize on this type of content.
As an advertiser, you should target an audience by creating memes linked to your business and industry. Humor and positive emotions are an effective way to break the ice and communicate with your prospects. Just like infographics, edgy memes can increase your customer engagement.
When you create a meme, you should remember that it must be entertaining, impactful, and shareable. Producing a meme is a delicate art, and it’s easy to get carried away, but as long as you steer clear of overly sensitive content, you should be fine.
GIF stands for Graphics Interchange Format. It is a bitmap image that can store various image files and deliver sequentially, resulting in an animated effect. According to Variety, there are more than 700 million GIF users on GIPHY. GIPHY is a GIF search engine that is used to share almost 10 billion GIFs every day.
A high-quality, snackable, and striking GIF has the potential of going viral. As a marketer, you should incorporate these in your advertising strategy. You can include compelling content linked to your business, such as quick how-to-content, snippets of your product demo. Moreover, you can use GIFs to enhance your customer’s learning about a product or service as opposed to text instructions.
For instance, if your business is related to the beauty industry, you can include GIFs based on skincare tips and tricks, product information, facts linked to the beauty industry, and much more. Similarly, a car dealership business could post GIFs on car facts, latest discounts, and so on. You can use tools such as GIPHY, Tumblr, and Imgur to find the best GIF online, or you can create your own custom GIF.
4. Short Videos:
Short videos are a popular form of snackable content due to their ease of viewing and sharing on social networks. Research shows that 87% of marketing professionals use videos as part of their advertising strategy. You can create short videos for your company vlog, behind-the-scenes (BTS), brief interviews, webinars, events, tutorials, product reviews, testimonials, user-generated-content (UGC), giveaways, product demos, and many others according to your business needs.
Moreover, you can produce video interviews featuring industry leaders, social media influencers, etc., and break them down into small, bite-sized versions based on topics and questions. Similarly, how-to-videos can be used to increase brand awareness and to establish brand authority. Animated videos can help make technical topics easy to understand. Further, incorporating viral music from TikTok in your videos can also increase your views.
Although a short video can’t show the full scope of your product, a quick demo can highlight your product’s value with ease. Considering that 82% of global internet traffic is expected from video streaming and download in 2022, you shouldn’t ignore video as a viable mode of snackable content.
5. Social Graphics:
This may include social media posts on quotes, tips and tricks, user-generated-content (UGC), and jokes. Studies have shown that Instagram images generate 36% more likes than videos. Similarly, Tweets with pictures generate 150% more retweets as opposed to tweets without a picture. Images play an important role in increasing a brand’s engagement.
A compelling quote-oriented content related to your business can capture and retain your potential customer’s attention. For quotes, you may use popular quotes from your industry leaders. You can top this with a distinctive font, good visual elements, and an engaging backdrop.
For Tips and Tricks, you can highlight a quick tip from your blog, webinar, podcast, and other marketing channels. Consistent content will help steadily increase your social traffic. Lastly, humorous, lighthearted social graphics are a great way to drive social engagement and boost your social media presence.
6. User-Generated Content:
UGC or user-generated content refers to content created by your customers about your product or service. It may include customer testimonials, blog posts, images, videos posted by customers on social media platforms like Facebook, Instagram, Twitter, LinkedIn among other platforms.
Positive customer testimonials provide proof of your product’s value and can increase your lead generation. You must include the customer’s name, title to ensure credibility. Moreover, don’t forget to ask permission before using a customer’s name and review.
In conclusion, snackable content is a great marketing strategy for lead generation, capturing a prospect’s interest, and increasing customer engagement.
If you find these snackable content formats overwhelming and need help incorporating them in your marketing strategy, schedule a FREE Consultation with AdRush today.